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LICA301: Creative Enterprise


Department: Lancaster Institute for the Contemporary Arts NCF Level: FHEQ/QCF/NQF6//RQF6
Study Level: Part II (final year) Credit Points: 30
Start Date: 06-10-2014 End Date: 08-05-2015
Available for Online Enrolment?: Y Enrolment Restriction: Only available to students majoring in delivering department
Module Convenor: Mr F Dawes

Syllabus Rules and Pre-requisites

Curriculum Design: Outline Syllabus

  • Teaching on this module is through seminars and workshops, with associated reading. A significant proportion of the teaching is delivered in the context of students developing their own arts projects (e.g., show, exhibition, or other public dissemination or public arts service). Ideally these projects will take place in the lent or summer term although the important learning exercise is in the planning, simulation and evaluation.

    The following topics will be covered:

    • The creative entrepreneur - the circulation of culture; curatorship and producing
    • Key issues in contemporary cultural policy/the music industry
    • New arts ventures; understanding and working with stakeholders
    • Audience and market research
    • Developing a marketing strategy
    • Funding and financing arts projects; pricing and budgeting
    • Project planning and evaluation, logistics

Curriculum Design: Single, Combined or Consortial Schemes to which the Module Contributes

  • BA (Hons) Art
    BA (Hons) Film Studies
    BA (Hons) Music
    BA (Hons) Theatre Studies
    BA (Hons) Creative Arts
    Combined Schemes with Music
  • 30% Essay(s)
  • 40% Groupwork
  • 30% Reflective report

Assessment: Details of Assessment

  • The individual essay (2000 words) requires students to provide a critical discussion around a key issue(s) facing arts practitioners in the production and circulation of cultural products (normally through a case study of specified arts practitioners and/or organisations)
     
    The group work will develop a project proposal for an arts project (equivalent to 2,000 words per student).  It will normally include a market/audience research report, details of collaborating organisations, a project plan, marketing strategy, funding proposal, budget, logistical documentation and a methodology for evaluating the arts project.
     
    The individual reflective report will provide a critical reflection and analysis on the development of skills, knowledge and attributes necessary for producing and circulating work within the cultural/creative sector.

Educational Aims: Subject Specific: Knowledge, Understanding and Skills

  •  
    This module will enable students to develop a critical understanding of the way in which their creative practice can be located within the cultural and creative economy.  It will aim to develop their understanding of the world of professional practice and reflect academically on the key issues facing arts practitioners in the production and circulation of cultural products.   The main aims of the module are: -
    1. To develop an understanding of the innovative ways in which creative practitioners produce and deliver their work
    2. To develop an understanding of how cultural/creative economy impacts on the production and circulation of freelance practitioners artistic 'products'.
    3. To enable students to develop an understanding of the value of their own creative ideas within relevant cultural, social and political contexts.
    4. To develop students' understanding of the entrepreneurial and management skills and processes involved in devising and delivering creative projects.
    5. To develop students' ability to develop, deliver and evaluate a viable creative arts project.

Educational Aims: General: Knowledge, Understanding and Skills

  • The module will enable students to develop a range of generic skills and knowledge that will be relevant to an artist entering the professional world.  These include: -
    1. Self-management and organisational skills: demonstrating reliability, flexibility and resourcefulness in their work.
    2. Team-working: the ability to work effectively with other members of their project team.
    3. Communication skills: develop oral and written skills needed to communicate ideas to a range of stakeholders.
    4. Problem-solving:  ability to develop ideas and engage intelligently with new and complex issues.
    5. Information search: locate, retrieve and evaluate information from a variety of relevant sources.  

Learning Outcomes: Subject Specific: Knowledge, Understanding and Skills

  •  
    On successful completion of this module students will be able to...
    1.  Demonstrate an understanding of the innovative ways in which creative practitioners produce and deliver their work.
    2. Demonstrate a critical understanding how the cultural/creative economy impacts on the production and circulation of freelance practitioners artistic 'products'.
    3. Articulate the value of their own creative ideas within relevant cultural, social and political contexts.
    4. Demonstrate a working understanding of the key management and entrepreneurial processes and skills involved in delivering creative projects.
    5. To propose, deliver and evaluate a viable creative arts project.
    6. Be able to reflect critically upon the knowledge, skills and attributes relevant for self-employment in the arts.

     

Learning Outcomes: General: Knowledge, Understanding and Skills

  • On successful completion of this module students will be able to...
    1. Organise their time and prioritise their work.
    2. Demonstrate a range of interpersonal skills when working in project groups.
    3. Communicate effectively in a range of contexts with individuals and groups.
    4. Demonstrate information retrieval/research skills.

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